In our current day and age (or hour and minute as mobile app development goes) why would you create an app.
It’s best summarized in a Case Study of Evernote CEO Phil Libin (as posted on If You Want To Make Money, Develop For Apple Platforms – Yahoo! Finance)
Evernote discovered the following 4 items:
- To reach lots of users, iOS or Web is Best. Most Evernote users access the service from multiple platforms, but taking all visits and normalizing them to 100%, iOS is the most popular with 32% of users. That’s followed by Web (25%), Windows (18%), Android (12%), BlackBerry (2%) and the old Windows Mobile platform (1%)
- To retain users who will spend money, a native Mac app is best. Retention and long-term spending was highest for Mac users – particularly since the introduction of the Mac App Store earlier this year.
- Don’t ignore native apps. Native apps are harder to write and take longer, but they pay much better over the long run. Evernote’s Web app had the worst performance by far for long-term retention and spend – customers who came to a free online service just aren’t that committed to it.
- iOS offers the biggest bang for your buck. When measured by developer time, iOS attracts the most users and most money per developer-year.
At Future Help Designs, our platform of choice follows the same lines – iOS development.
Our preference is based on the same premise that iPhone users are more likely to purchase and maintain loyalty to a product. They are less likely to be casually browsing. They also are more likely to expect more out of their applications in terms of both form and function.
When looking at the development of Mobile Web, the market is finicky. Audiences and market gain the sense of ownership when an app lives on their mobile device. It’s hard to gain that same sense of ownership with a mobile website.
If you have questions about your personal app development, feel free to contact us at Future Help Designs. www.FutureHelpDesigns.com. We would be glad to advise and develop your concept to ensure it reaches the intended audience in its most appropriate fashion.